1. Text: | Print|

      World-class partners bring NBA Global Games China 2014

      2014-09-11 13:17 chinadaily.com.cn Web Editor: Wang Fan
      1

      ZTE, adidas, Clear, Harbin Beer, SAP, Sprite and Mengniu to Enhance the Global Games Fan Experience

      NBA China announced on Wednesday that it has teamed up with world-class marketing partners to enhance the experience of NBA Global Games China 2014 presented by ZTE in Shanghai and Beijing for fans across China.

      NBA China Global Marketing Partnerships Senior Vice President Raymond Tao and partner executives spoke at a press conference to tip off NBA Global Games fan engagement.

      NBA legend and three-time NBA All-Star player Glen Rice appeared at the conference and joined shooting contest with fans.

      Along with ZTE as presenting partner of the NBA Global Games China, additional partners for the games include adidas, Clear, Harbin Beer, SAP, Sprite and Mengniu.

      The NBA and its partners will engage fans through live events, media promotions, consumer sweepstakes and retail promotions that offer the opportunity to attend the games in Shanghai and Beijing.

      Global Games 2014 in China will tip off on October 12 when the Sacramento Kings and the Brooklyn Nets play at the Mercedes-Benz Arena in Shanghai at 12:30 PM. The teams will meet again at the MasterCard Center in Beijing on October 15 at 7:00 PM.

      The Nets' roster includes NBA Champion and 15-time NBA All-Star Kevin Garnett, 7-time NBA All-Star Joe Johnson and 3-time NBA All-Star Deron Williams while the Kings feature a talented young roster led by DeMarcus Cousins, Rudy Gay and Ben McLemore.

      It will be the second trip for both of the teams to China as the China game enters its 10th year. The Kings played in Beijing and Shanghai in 2004 while the then-New Jersey Nets played in Beijing and Guangzhou in 2010, both against Yao Ming's Huston Rockets.

      Below are highlights of how each partner will enhance the fan experience:

      ZTE

      As presenting partner of the NBA Global Games in Shanghai and Beijing, ZTE will present half-time performances during two games

      ZTE will host interactive games and have products on display for fans at the concourse booth during the two contests

      ZTE will continue to work with the NBA to explore potential partnerships on products and content so as to bring Chinese fans with more authentic NBA experience

      adidas

      adidas will conduct a retail promotion in key markets where fans who purchase basketball products may receive complimentary tickets to the games in Shanghai and Beijing

      adidas will operate NBA Store booths at each arena offering official NBA Global Games gear

      adidas will distribute t-shirts on the court as part of their "adidas Free Stuff Timeout"

      Clear

      Clear will launch NBA team-themed shampoo bottles through activations during the Global Games with the participation from NBA Legend

      During the games, Clear will host interactive games and have products on display for fans at the concourse booth

      Harbin Beer

      Harbin Beer has launched the "Time for Harbin Beer" campaign and will conduct retail promotion in key markets to give fans the opportunity to win NBA Global Games tickets and other prizes

      Fans will have the opportunity to meet Harbin Beer brand ambassador Shaquille O'Neal in Shanghai on Oct. 12

      Harbin Beers will host interactive games and have products on display for fans at the concourse booth during the two contests

      SAP

      Empowered by SAP, a new NBA stats section will be launched on NBA.com/China in September. Chinese fans will also have full access to NBA.com/stats.

      SAP will highlight its statistical analytics capacity through digital campaigns and onsite displays

      Sprite

      Sprite will host interactive games and product displays for fans at the concourse booth

      Sprite will host the "To Be Yourself Moment" during the games, giving fans a chance to be featured on the big screen in each arena

      Mengniu

      Mengniu will launch NBA Global Games-themed digital campaigns to give fans the opportunity to win NBA Global Games tickets and premiums

      During the games, Mengniu will host interactive games and have products on display for fans at the concourse booth

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 久久午夜羞羞影院免费观看| 日韩在线天堂免费观看| 亚洲综合日韩久久成人AV| 亚洲熟妇av一区二区三区漫画| 亚洲黑人嫩小videos| 免费人成动漫在线播放r18| 国产成人高清精品免费鸭子| 亚洲国产AV一区二区三区四区 | 国产免费阿v精品视频网址| 香蕉97超级碰碰碰免费公| 亚洲无砖砖区免费| 91免费在线视频| 久久91亚洲人成电影网站| 美女被免费网站视频在线| 亚洲äv永久无码精品天堂久久 | 日日夜夜精品免费视频| 亚洲爆乳成av人在线视菜奈实| 成人永久免费福利视频网站| 国产午夜亚洲精品不卡免下载| 88av免费观看入口在线| 国产午夜鲁丝片AV无码免费| 男性gay黄免费网站| 午夜亚洲福利在线老司机| 精品熟女少妇aⅴ免费久久| 亚洲国产日韩一区高清在线| 亚洲一区二区三区免费在线观看| 亚洲jjzzjjzz在线观看| 在线看片人成视频免费无遮挡| 久久久久久亚洲av无码蜜芽| 2021国内精品久久久久精免费| 亚洲一级片在线观看| 国产yw855.c免费视频| 精品无码一级毛片免费视频观看| 亚洲黄色片免费看| 国产精品公开免费视频| 青青草国产免费国产是公开| 亚洲gv白嫩小受在线观看| a在线观看免费网址大全| 97久久精品亚洲中文字幕无码| 白白国产永久免费视频| 中文在线免费不卡视频|