1. LINE

      Text:AAAPrint
      Entertainment

      Streaming sites investing heavily in online variety shows

      1
      2016-05-11 09:20Global Times Editor: Li Yan

      From Are You Ok to Let's Talk, various variety shows produced by Chinese streaming companies such as Tencent Video, Sohu TV and iQiyi have received billions of views on their platforms, while also generating buzz and hot discussion on social media platforms like Sina Weibo and WeChat.

      At last week's iQiyi 2016 China Online Variety Development Summit Forum, Chen Wei, vice president of iQiyi, predicted that 2016 will be "a crucial year" for bringing the development of streaming variety shows to a higher level.

      Online media has certainly become a powerful force, especially for advertisers, as online variety shows tend to target younger audiences. Variety show producer Ma Dong pointed out at the forum that "70 percent of our audience are below 30, while 58 percent of them are female."

      According to entertaiment industry analysts, demand has continued to increase, especially among younger audiences, as more online content is produced.

      Taking action

      Faced with such a lucrative market, China's Internet giants are taking action.

      At a Tencent conference last week, Ma Yankun, general manager of Tencent Video, announced plans to work with producers and establish a 1 billion yuan ($153 million) foundation to support online variety shows.

      "Tencent Video will invest 1 billion yuan each year to incubate and support excellent producers and teams to develop new content," he said.

      While discussing the success of the company's self-produced content from 2015 at last week's conference, iQiyi founder and CEO Gong Yu specifically addressed the potential of online variety shows.

      "I'm very happy to have such a fast-growing market," he said.

      Jiang Bin, general manager of iQiyi's Program Development Department, also emphasized iQiyi's plans for online variety shows.

      "Our R&D team, operation team and promotion team will help our partners integrate network data, enhance the development of Internet thinking, facilitate sales and plan marketing," he said.

      Ren Jing, assistant general manager of Shanghai Entertainment Team Media Group, revealed at the iQiyi conference that an independent production team under Dragon TV also plans to enter the online variety show arena and is currently talking with iQiyi to develop one or two online variety programs.

      Ma Li, a producer with Super Mali Studio, pointed out the high potential for success when it comes to variety shows.

      "The production of online variety shows offers a fair opportunity for directors. No matter what level they are, they can achieve excellent results so long as they think about local culture and keep in mind the Internet environment," he said.

        

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 精品无码一级毛片免费视频观看| 亚洲熟妇成人精品一区| 国产精品成人啪精品视频免费| 国产麻豆免费观看91| 久久成人免费电影| 亚洲VA中文字幕无码毛片 | 亚洲第一成年免费网站| 巨胸喷奶水视频www网免费| 亚洲欧洲国产综合AV无码久久| 成在人线AV无码免费| 亚洲国产午夜精品理论片在线播放 | 久久久久久久国产免费看| 曰韩亚洲av人人夜夜澡人人爽 | 精品久久久久久久免费人妻| 亚洲av乱码中文一区二区三区| 国产真人无遮挡作爱免费视频| 一区二区三区免费看| 国产亚洲福利精品一区| 性色午夜视频免费男人的天堂| 亚洲成人黄色在线观看| 日韩a级毛片免费观看| 免费的黄色网页在线免费观看| 亚洲夜夜欢A∨一区二区三区 | 亚洲欧美国产国产一区二区三区| 日本免费人成黄页在线观看视频 | 亚洲综合伊人久久综合| 日韩精品无码专区免费播放| 亚洲日本乱码一区二区在线二产线| 成人影片麻豆国产影片免费观看| 国产亚洲精品美女久久久久| 亚洲熟妇av一区二区三区| AV大片在线无码永久免费| 成人精品国产亚洲欧洲| 亚洲AV无码日韩AV无码导航| 100000免费啪啪18免进| 青青久久精品国产免费看| 久久久久无码精品亚洲日韩| 午夜毛片不卡高清免费| 国产在线播放线91免费| 亚洲日韩精品国产3区| 国产∨亚洲V天堂无码久久久|