1. Friday May 25, 2018
      Home > News > Society
      Text:| Print|

      Mercedes-Benz to sell limited-edition cars on Weibo

      2013-01-18 08:38 China Daily     Web Editor: qindexing comment

      The German premium carmaker Mercedes-Benz (China) Ltd is to sell a limited edition of its smart cars on Sina Weibo, the largest Chinese micro-blogging platform, on Friday.

      The sale will mark the third e-commerce marketing campaign of this sort the company has embarked on in its third-largest market.

      "It is the first time an automobile brand is offering its products in such an innovative sales approach," said Daniel Lescow, head of Mercedes-Benz China's smart vehicle division.

      Consisting of only 666 vehicles that cost 128,888 yuan ($20,700) each, the smart 2013 New Year Edition will be officially sold on the Sina Weibo platform from 10 am on Friday.

      The German luxury automaker's lifestyle brand has also cooperated for the first time with the Chinese jewelry designer Wan Baobao to design a special New Year edition for Chinese consumers, with a bright yellow and deep blue color scheme.

      The special edition is also marked with a snake-shaped logo tag designed by Wan in celebration of the coming Chinese Year of the Snake.

      In addition to being a new way for its smart division to connect with its customers, the event again shows the brand's ability to innovate and set trend in the automotive industry, the company said.

      Bjorn Hauber, executive vice-president of sales and marketing, Mercedes-Benz (China) Ltd, said the division sold 15,680 vehicles in China in 2012, up 45 percent year-on-year.

      Mao Jingbo, its vice-president, added: "The smart brand has always been innovative in communicating with consumers, introducing exciting and surprising marketing initiatives and leading a new trend in online sales in the auto industry.

      "Our collaboration with the leading Chinese social media platform, Sina Weibo, is not just an innovative way to sell cars," she said.

      "It is a new way to engage with consumers and is the first time that our customers will get the complete experience of using social media to do a variety of things, ranging from communications to purchasing cars."

      Mercedes-Benz's smart division in China has been a pioneering auto brand in e-commerce, setting a record in 2010 for selling 205 smart cars within four hours through group buying on Taobao, an online marketplace. That type of online purchasing became popular among young Web users the same year.

      Last February, 300 vehicles in the smart division's pearl grey special edition set another record, selling out within just 89 minutes on the online retailer Jingdong Mall.

      Statistics show China was home to more than 564 million Web users at the end of 2012, about 50.9 million more than in the previous year.

      The number of micro blog users rose by 58.73 million from 2011 to 309 million in 2012.

      Comments (0)

      Copyright ©1999-2011 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 国产精品成人免费视频网站京东| 97在线免费视频| 久久笫一福利免费导航| 久久亚洲AV成人无码| 无码免费一区二区三区免费播放 | 久久亚洲AV无码精品色午夜麻| 一级做a爱片特黄在线观看免费看| 免费国产一级特黄久久| 国产亚洲福利一区二区免费看| 午夜国产大片免费观看| 香港经典a毛片免费观看看| 亚洲精品456播放| 一级一级一级毛片免费毛片| 亚洲色婷婷一区二区三区| 最近中文字幕免费大全| 亚洲av福利无码无一区二区| 久久国产免费观看精品3| 亚洲一卡2卡4卡5卡6卡残暴在线| 日韩精品福利片午夜免费观着| 亚洲AV无码专区亚洲AV桃| 亚洲另类少妇17p| 久久青草91免费观看| 亚洲日本va在线观看| 又大又硬又爽免费视频| 国产在线观看无码免费视频| 蜜芽亚洲av无码精品色午夜| 精品久久久久成人码免费动漫| 亚洲jizzjizz少妇| 亚洲精品乱码久久久久久久久久久久 | 91在线手机精品免费观看| 国产成人精品日本亚洲网址| 国产高清在线免费| 在线看片免费人成视频播 | 国产精品日本亚洲777| 亚洲熟女一区二区三区| 99在线精品视频观看免费| 搜日本一区二区三区免费高清视频| 精品国产_亚洲人成在线高清| 一二三四影视在线看片免费| sss日本免费完整版在线观看| 18亚洲男同志videos网站|