1. Friday May 25, 2018
      Home > BUSINESS
      Text:| Print|

      OCT Group finds formula for success(2)

      2013-04-04 09:59 China Daily     Web Editor: Wang Fan comment
      Performers ride giant tricycles at the Happy Valley amusement park in Beijing. DA WEI / FOR CHINA DAILY

      Performers ride giant tricycles at the Happy Valley amusement park in Beijing. DA WEI / FOR CHINA DAILY

      The company earned 6.3 billion yuan ($1 billion) from its tourism and cultural sectors in 2011, and the figure surged to 10.5 billion yuan last year, registering a year-on-year increase of 66.7 percent, according to its financial report.

      Its success in the theme park sector lies in its business model and its identity as a State-owned enterprise, analysts said.

      Unlike other theme park developers, OCT Group excels in developing property and hotel business in the surrounding areas of its theme parks, as it is also a leading property and hotel developer nationwide in addition to its culture and tourism business.

      "You can see that in the vicinity of almost every Happy Valley park, there will be a City Inn hotel, an economy-hotel chain brand owned by the OCT Group," said Yang Yanfeng, an associate professor at the China Tourism Academy.

      Shao Gang, consulting director of EntGroup Consulting, a Beijing-based entertainment industry consultancy, said: "Generally speaking, for a mature and profitable theme park, the ticket sales take up about 30 percent of the total revenue, while the rest come from surrounding hotels, restaurants and other derivative products."

      As a State-owned conglomerate, OCT Group has easy access to parcels of land conducive to commercial development because local governments are wooing State-owned companies' investments.

      Local governments prefer investment projects initiated by State-owned enterprises over those by private counterparts, because the SOEs are financially stronger than private peers and they perform more cautiously on the projects, which gives local officials more confidence about the prospects of those projects, Yang said.

      "Sometimes local authorities even change their regional development plan so as to cater to the State-owned enterprises' demands in investment," he said.

      Regional governments also benefit from its theme parks because a theme park brings much more than the entertainment experience alone.

      "It helps attract investment to the region, provide many employment opportunities to local residents, and increase local governments' tax income," Shao said.

      "That's why the strategic investment department of OCT Group is always overwhelmed by the investment invitations from quite a number of local governments," Shao added.

      Comments (0)

      Copyright ©1999-2011 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 国产成人免费网站| 三年片在线观看免费大全电影| 精品国产免费人成电影在线观看| 亚洲精品tv久久久久久久久 | 亚洲啪啪免费视频| 78成人精品电影在线播放日韩精品电影一区亚洲| 国产精品免费视频观看拍拍| 亚洲欧洲日产国码一级毛片| 西西人体大胆免费视频| 无码不卡亚洲成?人片| 日本一区二区在线免费观看| 亚洲福利精品一区二区三区 | 亚洲AV无码1区2区久久| 国产一区二区三区免费| 亚洲色图黄色小说| 中文字幕无码视频手机免费看| 亚洲人成www在线播放| 国产精品免费播放| 国产日韩久久免费影院| 亚洲AV无码国产丝袜在线观看 | 美女被暴羞羞免费视频| 亚洲精品人成无码中文毛片| 成人一区二区免费视频| 久久亚洲国产精品五月天| 久久九九兔免费精品6| 亚洲精品无码久久久久A片苍井空 亚洲精品无码久久久久YW | 一区二区三区在线免费观看视频| 亚洲色偷偷综合亚洲AV伊人| 天堂在线免费观看| 亚洲va成无码人在线观看| 日本免费一区二区三区最新vr| 特黄特色的大片观看免费视频| 亚洲一区爱区精品无码| 亚洲三级在线免费观看| 美女视频黄频a免费| 自拍偷自拍亚洲精品被多人伦好爽 | 一级毛片a女人刺激视频免费| 亚洲国产人成网站在线电影动漫| 永久免费AV无码国产网站| 一级毛片a免费播放王色电影 | 国产三级免费观看|