1. Text: | Print|

      Hisense keeps expanding in South Africa

      2013-07-02 16:05 Beijing Review Web Editor: qindexing
      1
      The Hisense factory in Atlantis nears completion for its official opening in June.[Photo/Francisco Little]

      The Hisense factory in Atlantis nears completion for its official opening in June.[Photo/Francisco Little]

      Huge Hisense Appliance Industrial Park in South Africa entrenches the brand's successful global image

      It's 2:30 pm and the large red electronic counter board on the factory wall registers the day's 439th flat-screen TV as it rolls off the assembly line. Above that figure glows the daily target of 700. The uniformed staff are bustling in the sanitized, climate-controlled environment—excitedly motivating each other to reach the target, eyes constantly flicking up to the counter.

      Inside the cavernous Hisense factory, situated 40 km outside Cape Town, South Africa, in the rural town of Atlantis, size matters. Everything is large scale and the workers know it. Elton Jansen, Production Supervisor of the TV operation, said that after 45 days training, the staff are raring to go. "It's the culture of the people in this region to be competitive and with added incentives for work performance, they have no problem reaching their targets," said Jansen.

      Achieving targets is embedded in the Hisense corporate consciousness. Starting out as a small radio factory in China in 1969, the company has grown into a global multibillion-dollar appliance and technology corporation. Hisense entered the South African market in 1996, originally based in Midrand Johannesburg, and now distributes to more than 3,000 chain stores and 500 home appliance stores.

      New factory

      On June 6, 2013, the Chinese technology manufacturer officially opened their factory in Atlantis on a massive premises bought from Amalgamated Appliances in 2012. The launch was attended by politicians and dignitaries, including Dr. Lan Lin, executive vice president of Hisense, South African Minister of Economic Development Ebrahim Patel and Western Cape Premier Helen Zille.

      Hisense, whose Chinese name denotes a broad oceanic vision and credibility, chose the remote location as it needed an existing facility that met the company's requirements. It is comprised of 6,000 square meters for producing flat screen TVs, and 18,000 square meters for its eco-friendly refrigeration operation.

      Deputy General Manager Ebrahim Khan said the size of the factory was very important, as the company's plans include the South African and wider African market. Hisense envisions having the flat screen TV and refrigeration business in the same space, along with expansion programs that could feature commercial air conditioners, wine coolers and other diverse offerings.

      This expansion prompted Hisense to buy an additional 24,000 square meters of land adjacent to the factory. The extra land, along with a planned injection molding plant and other property, means the company owns close to 100,000 square meters of space in Atlantis. This shift in production happened as the company moved its head office to Cape Town from Johannesburg.

      "This gives a very clear intention that we are here (in South Africa) for the long haul. We want to expand the business over the next few years and introduce new manufacturing into the region," said Khan.

      Two other reasons for choosing the site at Atlantis are its proximity to Cape Town's port, and the ready availability of local skilled labor after the closure of a different appliance company that had been based in the area. Atlantis is poor and the jobs offered will no doubt boost its struggling local economy and mitigate rampant unemployment.

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 亚洲精品自产拍在线观看| 国产成人在线免费观看| 五月天网站亚洲小说| 久久精品无码免费不卡| 亚洲 综合 国产 欧洲 丝袜| 极品色天使在线婷婷天堂亚洲| 成人免费视频小说| 亚洲精品无码久久久久牙蜜区| a毛片基地免费全部视频| 亚洲成a人片在线不卡| 成人激情免费视频| 亚洲色大成网站WWW国产| 青草草在线视频永久免费| 国产亚洲视频在线播放大全| 免费一级成人毛片| 巨胸喷奶水www永久免费| 亚洲av无码乱码国产精品 | 亚洲人成免费电影| 无码人妻一区二区三区免费| 亚洲国产精品日韩av不卡在线| 免费va人成视频网站全| 抽搐一进一出gif免费视频| 亚洲AV综合色区无码另类小说| 8x8x华人永久免费视频| 亚洲午夜精品久久久久久app| 国产免费直播在线观看视频| 美女被爆羞羞网站免费| 久久91亚洲人成电影网站| 精品久久8x国产免费观看| 亚洲日本va一区二区三区| 亚洲人成人无码网www国产| 鲁丝片一区二区三区免费| 亚洲国产最大av| 亚洲日本va午夜中文字幕久久| 欧洲人免费视频网站在线| 亚洲成人一区二区| 成av免费大片黄在线观看| 亚洲综合激情六月婷婷在线观看| 国内外成人免费视频| 亚洲精品国产日韩无码AV永久免费网| 久久久久亚洲AV无码麻豆|