1. Text: | Print|

      World Cup spurs sales of colorful wigs

      2014-06-03 09:39 China Daily Web Editor: Qin Dexing
      1
      Orders for wigs from Jifa Group in Jimo city of East China's Shandong province soar as the FIFA World Cup draws near. Yu Fangping / For China Daily

      Orders for wigs from Jifa Group in Jimo city of East China's Shandong province soar as the FIFA World Cup draws near. Yu Fangping / For China Daily

      The 2014 FIFA World Cup in Brazil kicks off in nine days and fans worldwide are gearing up to cheer their teams on. Colorful sport wigs are always on their purchase list and the surge in orders for them at a major manufacturer in China proves it.

      "Thanks to the World Cup, orders for sport wigs have gone up by 20 percent in the past two months," said Liang Xiaopeng, a spokesman at Jifa Group Holdings Co Ltd, a 60-year-old hair product and garment manufacturer in Qingdao's Jimo city, East China's Shandong province.

      Inside the plant, the colors of the various wigs make it resemble a big summer garden. "Many colors represent national flags. This Brazil wig is designed in three layers - blue, yellow and green," Liang said.

      The company produces more than 200 varieties of fun wigs, with half of them designed in house. The other half is made in accordance to clients' custom requirements, he said.

      Sport wigs and other colorful hairy headgear are designed to help set the ambiance of an event. Apart from sporting events, festivals like Halloween and major carnivals also stimulate sales.

      "Young people always love to wear fun wigs to show their team spirit and stand out from the crowd," he said.

      Liang said the company sells 150,000 wigs each year. Usually sport wigs and costume-party wigs account for a small portion, 20,000 to 30,000. Liang said he expects that to be about 50,000 this year as sales soar when there's a big event. To meet demand, 2,000 people work full-time at the factory.

      Jifa's wigs are mainly sold in the US and Europe at an average retail price of $20 to $30. Sun Yongwei, Jifa's production manager, said sport wigs are usually made of chemical fibers instead of human hair to lower the cost. Human-hair wigs could cost hundreds of dollars.

      The Northern Hemisphere is entering summer so wig designers chose light-net foundations to ensure air permeability.

      "Chemical-fiber wigs should not be worn for more than three consecutive hours or people will become uncomfortable," Sun told China Daily. "But human-hair wigs can easily be worn much longer, and they won't deform for months, or even one or two years."

      Producing wigs requires more than 30 separate processes, including making the foundation, hair preparation and styling.

      Several key steps must be done manually, such as adding hair to the foundation with hooks. A stylist will then comb and trim the wig as if working on a real head. It takes several years to become a skilled wig technician.

      Most human-hair wigs are sold at stores, and specialized hair parlors and salons because they often require fitting and further adjusting. Wigs are becoming increasingly popular as a fashion accessory because many celebrities - such as singer Lady Gaga and Chinese actress Fan Bingbing - wear them.

      Although Jifa Group has grown by building a more diversified product portfolio and with high-tech inventions such as high-liquid absorption chitosan fiber extracted from shrimp or crab shells to produce absorbable sutures, wigs are what the company started with, and the company is still a dominant force in the industry, said Liang.

      Overseas sales of its hair products reached $5 million last year, and the company controls two-thirds of the world's male wig market, he said.

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 免费播放春色aⅴ视频| 嫩草影院免费观看| 亚洲熟妇无码乱子AV电影| 色婷婷综合缴情综免费观看| 全免费一级午夜毛片| 亚洲欧美黑人猛交群| 国产又黄又爽又猛的免费视频播放| 亚洲成a∧人片在线观看无码| 青青草免费在线视频| 亚洲成av人无码亚洲成av人| 夜夜爽免费888视频| 久久亚洲AV成人无码国产电影| 毛片a级毛片免费播放100| 亚洲一区二区观看播放| 国产成人在线观看免费网站| 色网站在线免费观看| 亚洲高清国产拍精品青青草原 | 亚洲成年人啊啊aa在线观看| 美女视频免费看一区二区| 久久亚洲国产精品五月天婷| 大地资源中文在线观看免费版| 亚洲VA中文字幕无码毛片 | 国产成人精品日本亚洲专| 无码人妻精品一二三区免费| 女bbbbxxxx另类亚洲| 亚洲热线99精品视频| 国产精品1024永久免费视频| 亚洲乱码中文字幕在线| 国产午夜亚洲精品理论片不卡 | 亚洲AV第一成肉网| 亚洲精品夜夜夜妓女网| 91高清免费国产自产| 亚洲精品宾馆在线精品酒店 | 亚洲系列国产精品制服丝袜第| 无码国产精品一区二区免费I6| 国产精品亚洲lv粉色| 久久精品国产亚洲AV麻豆~| 最近中文字幕mv免费高清视频7| 国产久爱免费精品视频| 亚洲美女视频一区二区三区| 日本免费人成黄页网观看视频|