1. Text: | Print|

      Xiaomi dials up compelling performance in Q2

      2014-08-06 08:05 China Daily Web Editor: Qin Dexing
      1

      Chinese handset maker Xiaomi Corp nearly tripled its smartphone shipments in the second quarter, beating longtime market leader Samsung Electronics Co Ltd in China, the world's largest smartphone market, an industry report said.

      Analysts said the rapid rise of homegrown smartphone brands is inevitable, as Apple Inc and Samsung are the only overseas vendors to have a sizable market share in the country.

      Xiaomi, based in Beijing, shipped 15 million devices from April to June in China, taking 14 percent of the nation's market share, according to Canalys. Samsung's shipments in China were a little more than 13 million in the same period.

      "This is a phenomenal achievement for Xiaomi," said Wang Jingwen, a Shanghai-based Canalys researcher.

      "The 4-year-old company has executed its strategy to grow volume shipments. It has delivered compelling products at aggressive price points, focused chiefly on its locally relevant operating system features and services, backed by effectively targeted marketing," she said.

      Xiaomi founder and CEO Lei Jun said last month he aims to sell 60 million smartphones before the end of this year. Most of the sales will come from the Chinese mainland. Up to 97 percent of Xiaomi's second-quarter shipments were in the mainland, according to Canalys.

      Analysts said overseas vendors are likely to become niche players in the long run while mainstream demand will be fulfilled by local companies.

      Eight out of the top 10 smartphone vendors in China were local brands in the second quarter, according to Canalys. Local companies, led by Huawei Technologies Co Ltd and Lenovo Group Ltd, took more than 70 percent of the market share in the three-month period. Although Apple and Samsung made their way into the top 10 list, the companies' total shipments took only 18 percent of market share, it said.

      Chinese consumers buy roughly 100 million smartphones each quarter.

      However, Chinese companies may find it hard to become global players.

      Although Xiaomi announced plans to tap into other emerging markets, including Indonesia, Mexico, Russia, Thailand and Turkey, its overseas shipments remain small.

      Xiaomi's aggressive pricing model will resonate beyond China, but the challenge it faces in scaling its model for success on the global stage should not be underestimated, said Jessica Kwe, a Canalys analyst based in Singapore.

      Bryan Wang, principal analyst and country manager at Forrester Research Inc, said Xiaomi should focus on emerging markets when chasing overseas buyers to avoid direct conflict with such top-tier brands as Samsung.

      Weaker mobile phone subsidiaries in countries like India and Indonesia will give the Chinese company a friendly environment in which to expand, he said.

      Xiaomi's latest target market is India. It launched an online selling campaign there of its entry-level devices in July.

      Huawei, Lenovo and other smaller Chinese companies also are eyeing emerging markets, such as Africa, the Middle East and Southeast Asia, to drive shipments outside China.

      In the second quarter, the total smartphone shipments of Huawei and Lenovo accounted for less than one-third of Apple's and Samsung's combined shipments, according to industry consultancy IDC.

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 老司机亚洲精品影视www| 在线播放免费人成视频在线观看| 亚洲日韩人妻第一页| 色www永久免费网站| 亚洲国产成人久久一区久久| 亚洲AV无码国产一区二区三区| 在线观看免费毛片| 亚洲av无码一区二区三区人妖| 免费无码又爽又刺激高潮的视频| 99亚偷拍自图区亚洲| 成年女性特黄午夜视频免费看| 国产婷婷综合丁香亚洲欧洲| 麻豆亚洲AV成人无码久久精品| 成在线人免费无码高潮喷水| 18禁止观看免费私人影院| 亚洲国产精品张柏芝在线观看| 99久久久国产精品免费无卡顿| 亚洲一区二区久久| 国产精品久久免费视频| 亚洲一区二区影院| 国产大片免费网站不卡美女| 亚洲天堂男人影院| 免费成人av电影| 亚洲精品无码久久毛片波多野吉衣 | 亚洲精品无码国产片| 国产精品久久免费视频| gogo免费在线观看| 成年男女免费视频网站| 亚洲国产精品日韩av不卡在线| 又粗又硬又黄又爽的免费视频 | 亚洲AV无码一区二区三区电影| mm1313亚洲精品无码又大又粗| 一个人看的www免费高清| 久久久久亚洲AV成人无码网站| 91精品视频免费| 国产亚洲精品美女久久久久| 久久影视综合亚洲| 亚洲性线免费观看视频成熟| 最新亚洲人成无码网www电影| 亚洲av中文无码乱人伦在线咪咕| 成人免费视频69|