1. Text: | Print|

      Ctrip sets up big data platform for hotels

      2015-03-26 09:30 China Daily Web Editor: Si Huan
      1

      Ctrip.com International Inc, China's largest online travel agency, on Wednesday said it was setting up a new platform that focuses on big data analysis for the hotel industry.

      The new company, Beijing JointWisdom Information Technology Co Ltd, has been formed by the merger of two Ctrip affiliates-Brand Wisdom and CHSIS-and will be the first domestic hotel data platform in China.

      JointWisdom will integrate the hotel industry's big data and cloud computing technology through its three main businesses, including software development, information channels and market intelligence, said Lin Xiaojun, chief executive officer of the new company.

      On the software side, JointWisdom will provide property management systems to hotels. The new company already has more than 50,000 hotel clients since CHSIS was a former PMS provider. "Our PMS clients will exceed 70,000 by the end of this year," Lin said.

      JointWisdom will also develop a hotel industry data platform, which does not exist in China currently. "Data are very important for hotels to understand consumer preferences and upgrade services," Lin said.

      But in the past, because of limited technology skills, hotels in China only collected data without analyzing or using them, he said.

      With data-processing costs reducing, "it is an ideal opportunity for us to use the data", Lin said. Ctrip's support gives JointWisdom an easy access to hotel data, he said.

      Accommodation reservation volume of Ctrip increased 53 percent year-on-year in the fourth quarter of 2014, and revenue increased 31 percent year-on-year during the same period, said Ctrip's annual report released last Thursday.

      "It is the 10th successive quarter that our accommodation reservation volume growth has exceeded 40 percent," said Liang Jianzhang, chairman and CEO of Ctrip.

      JointWisdom also expects to cooperate with other online travel agencies, although Ctrip will retain its controlling share, said Lin."

      Other online travel agencies also can connect directly with tens of thousands of hotels through the JointWisdom platform, he said.

      JointWisdom also announced the launch of China Hotel Industry Index, which will include hotel satisfaction, hotel brand and hotel customer price intention indexes.

      The three main indexes will indicate the satisfaction rate, brand impact and consumer demand trends, respectively, in the hotel industry, said Xu Jingsheng, secretary-general of China Tourist Hotels Association, one of the joint developers of the index.

      Comments (0)
      Most popular in 24h
        Archived Content
      Media partners:

      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.

      主站蜘蛛池模板: 久久国产乱子伦免费精品| 18禁止看的免费污网站| 日本高清免费不卡视频| 亚洲人成在线中文字幕| 最近中文字幕完整版免费高清| 亚洲精品无码成人AAA片| 亚洲精品国产手机| 黄色免费网址在线观看| 曰皮全部过程视频免费国产30分钟 | 亚洲欧美国产国产一区二区三区| 四虎成年永久免费网站| 亚洲精品电影在线| 综合在线免费视频| 亚洲欧洲自拍拍偷午夜色无码| 亚洲国产成人久久精品软件| 成人无码WWW免费视频| 亚洲精品乱码久久久久久按摩 | 国产无遮挡裸体免费视频在线观看| 成年女人午夜毛片免费看 | 亚洲A∨无码一区二区三区| 国产综合激情在线亚洲第一页| 美女内射无套日韩免费播放| 亚洲av无码专区在线播放| 一级毛片**不卡免费播| 亚洲国产精品美女| 日韩精品内射视频免费观看 | 你懂的免费在线观看网站| 中文字幕在线观看亚洲| 国产成人免费AV在线播放| 亚洲福利在线观看| 久久国内免费视频| 边摸边吃奶边做爽免费视频99| 亚洲日韩中文在线精品第一| 国产精品免费无遮挡无码永久视频| 亚洲国产av一区二区三区丶| 日韩免费高清视频| 久久狠狠躁免费观看2020| 亚洲中文字幕久久久一区| 大学生a级毛片免费观看| 七次郎成人免费线路视频| 亚洲欧洲在线观看|