1. LINE

      Text:AAAPrint
      Economy

      China's ICBC bank sees steady growth in Argentina: manager

      1
      2015-05-12 14:27Xinhua Editor: Gu Liping

      The Industrial and Commercial Bank of China (ICBC) saw steady growth in market and brand value in Argentina, just two years after entering the South American market.

      "The ICBC is a young brand in Argentina," said Christian Blousson, the bank's communications manager. "Nevertheless, in our brand 'trackings' we noted that, in terms of recall, it succeeded in completely displacing Standard Bank, obtaining mentions from both clients and non-clients," told Xinhua recently.

      In August 2011, the ICBC, one of China's biggest state-owned commercial banks, bought an 80 percent stake in Standard Bank Argentina.

      Blousson said "the ICBC has emerged as a brand with sustained growth, leveraged by its value proposition and investment in communication."

      Following the final approval of the transaction from the Central Bank of Argentina in November 2012, the ICBC became the majority stakeholder in Standard Bank Argentina.

      The move has allowed ICBC Argentina to position itself at a different level, said Blousson.

      That is "the new promise of the ICBC brand ... that it builds lasting ties with people and companies, because it provides them with all the tools and experience to strengthen their present and connect with the future," he said.

      "We design the communication strategy to be 100 percent aligned with the objectives of the business," he added.

      ICBC also sponsors Argentina's national football team, ranked second by FIFA, and the Argentine Rugby Union team, which ranks eighth globally and first in the Americas.

      "All of our sponsorship agreements contribute to different degrees to our brand recall and affinity," said Blousson.

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 在线观看国产情趣免费视频| 日本免费网站视频www区| 思思99re66在线精品免费观看| 亚洲国产精品成人精品小说| aⅴ在线免费观看| 国产成人精品日本亚洲直接| 99re热免费精品视频观看| 一本色道久久88—综合亚洲精品 | 国产成人亚洲精品播放器下载| 成人免费毛片观看| 国产亚洲精品美女2020久久| 亚洲国产av无码精品| 和老外3p爽粗大免费视频| 亚洲AV午夜成人影院老师机影院 | 97亚洲熟妇自偷自拍另类图片 | 黄色三级三级三级免费看| 亚洲第一区在线观看| 97在线免费视频| 亚洲av日韩综合一区在线观看| 亚洲视频免费一区| 亚洲熟妇AV乱码在线观看| 亚洲国产成人五月综合网 | 99热这里有免费国产精品| 精品亚洲成A人无码成A在线观看| 精品久久久久久久免费人妻| 九九全国免费视频| 亚洲免费视频网站| 四虎在线免费播放| 国产vA免费精品高清在线观看| 亚洲午夜视频在线观看| 女人18毛片a级毛片免费| fc2成年免费共享视频18| 777亚洲精品乱码久久久久久 | 性色av无码免费一区二区三区| 日日躁狠狠躁狠狠爱免费视频 | 四只虎免费永久观看| 免费人成网站在线观看不卡| 国产亚洲福利在线视频| 亚洲日产无码中文字幕| 免费观看的a级毛片的网站| 免费无码又爽又刺激网站|