1. LINE

      Text:AAAPrint
      Economy

      Hisense banks on innovation in battle against global competitors

      1
      2015-06-03 09:21China Daily Editor: Si Huan
      Workers at a Hisense Electronics Co Ltd assembly line in Qingdao, Shandong province. (Photo/Xinhua)

      Workers at a Hisense Electronics Co Ltd assembly line in Qingdao, Shandong province. (Photo/Xinhua)

      Hisense Electronics Co Ltd, China's largest TV maker by market share, is banking on more investments in innovation and smart factories to gain an advantage over global rivals like Sony Corp and LG Corp.

      To achieve its goal, Hisense has formed an expert team comprising researchers from Japan and South Korea to update its TV technologies and also outlined huge investments for its smart factory to increase productivity.

      "Advanced technology is the key to business success no matter how the market is changing," said Zhou Houjian, the company's chairman.

      In 2011, many TV manufacturers from Japan and South Korea launched models of organic light-emitting diode TVs, which are thinner and lighter, posing challenges to Chinese TV makers.

      Cao Jianwei, deputy general manager of the Qingdao-based TV maker, said that once the OLED technology is widely used in the TV industry, the Chinese market will be dominated by foreign competitors, leaving no room for domestic TV producers.

      "We have no choice but to compete with them and upgrade our technology with better products," he said.

      Hisense's years of efforts paid off this year, with breakthrough made in a new technology called ultra light-emitting diode, which features a high degree of color accuracy and wide viewing angles. It is also an environmentally friendly technology.

      "ULED is better than any current technology, and its contrast ratio can reach a million-level scale while the old technology is only a thousand-level," said Cao.

      For Hisense, innovation is not only something that helps the company stand out in the competition at home, but has also brought international recognition.

      Its products have been sold directly to North American retailers such as HH Gregg's parent, Gregg Appliances Inc, Best Buy Co, Wal-Mart Stores Inc, Costco Wholesale Corp, and Canadian Tire Corp through online sales.

      In 2014, the company's export value rose to $2.6 billion, and value of products with its own brand-Hisense-has achieved an 18-fold growth in seven years, the company said.

      Despite the decline in China's exports of televisions, Hisense reaped an 18 percent growth in exports in the first two months of this year.

      The company, which also produces refrigerators and air-conditioners, has sped up efforts in growth in key overseas markets including the United States and Europe.

      "Currently our business growth is mainly boosted by the domestic market, but in the long run, Hisense's development lies beyond China, so we need to keep exploring the foreign market," said Zhou, the chairman.

      For most Chinese companies, entering the established markets like those in the US is proving a challenge. But the company is eyeing the goal.

      To make that happen, Cao said that the company needs to bring out the best products and react quickly to the market.

      Actually Hisense is converting from being a follower of Western technology to one that is led by innovation and leadership.

      The company plans to invest 200 to 300 million yuan every year in a smart factory that it built last year to boost production and efficiency.

      More than 1,000 robots will be used in the factory to replace human workforce this year, the company said.

      "It will help enhance our competitiveness in the global market," Cao said, adding that the annual output has increased from 8 million to 11.1 million thanks to this new type of manufacturing intelligence in the smart factory.

      With about 70,000 employees worldwide, Hisense has manufacturing operations in South Africa, Algeria and Egypt, with sales offices in the US, Europe, Australia, the Middle East and Southeast Asia. The products of Hisense are available in more than 130 countries and regions.

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 久久精品国产免费观看| 亚洲欧美日韩综合久久久久| 四虎国产精品成人免费久久 | 亚洲A∨精品一区二区三区下载| 日日麻批免费40分钟日本的| 亚洲丝袜美腿视频| 99在线观看视频免费| 亚洲美女视频一区二区三区| 人人玩人人添人人澡免费| 亚洲AV无码一区二区二三区软件| a级黄色毛片免费播放视频| 国产亚洲av片在线观看16女人| 二区久久国产乱子伦免费精品| 亚洲av乱码一区二区三区| 麻豆国产精品免费视频| 亚洲国产成人九九综合| 最近中文字幕mv手机免费高清| 亚洲最大成人网色香蕉| 免费观看a级毛片| 美女被爆羞羞网站免费| 亚洲最大AV网站在线观看| 色欲国产麻豆一精品一AV一免费 | 日韩毛片免费无码无毒视频观看| 在线观看亚洲AV日韩AV| 国产在线观看www鲁啊鲁免费| 亚洲精品福利视频| 无码av免费毛片一区二区| 大桥未久亚洲无av码在线| 国产亚洲精品自在线观看| 久久99热精品免费观看动漫| 亚洲av一本岛在线播放| 国产免费小视频在线观看| 久久最新免费视频| 亚洲不卡视频在线观看| 亚洲国产成人久久笫一页| 一级毛片免费观看| AV激情亚洲男人的天堂国语| 亚洲精品无码久久千人斩| 美女被免费喷白浆视频| caoporn国产精品免费| 亚洲第一精品电影网|