1. LINE

      Text:AAAPrint
      Economy

      Alibaba forms partnership to increase vehicle sales

      1
      2015-06-15 11:11China Daily Editor: Wang Fan
      A potential customer browses vehicles online at Tmall.com. Online car sales platforms are challenging traditional dealer networks. (Photo/China Daily)

      A potential customer browses vehicles online at Tmall.com. Online car sales platforms are challenging traditional dealer networks. (Photo/China Daily)

      China's largest online shopping platform further extended its ambitious automotive plan to include a strategic partnership with local carmaker Lifan Auto despite many local carmakers facing a downturn in sales volume.

      Alibaba will promote Lifan Auto's sales during large-scale events on dates including June 18, Nov 11 and Dec 12, and Lifan Auto will build a small-sized pure electric car model exclusively for the online platform. The two companies will also cooperate in car financing and after-sales services, according to a joint news release.

      The chairman of Lifan Group, Yin Mingshan, said the cooperation with Alibaba would integrate the advantages of both parties, extend the carmaker's value chains and bring innovation to car sales channels.

      Wang Licheng, general manager of the Alibaba automotive business unit, said, "Lifan Auto is the first strategic partner with the Alibaba online sales channel." The online platform is seeking to cooperate with more carmakers.

      Wang said passenger car sales on the platform are expected to reach 1 million units this year, more than eight times the volume of last year.

      The e-commerce giant has worked with carmakers and dealers to help increase car sales since December 2010. Last year, more than 300 models were offered by Alibaba through more than 30 carmakers and 8,000 dealers, with 120,000 units sold.

      In the first five months of the year, the country's passenger car sales climbed 6.4 percent, and are forecast to achieve 7 percent sales volume growth this year, according to the China Association of Auto mobile Manufacturers.

      Emerging business

      IResearch Consulting Group analyst Cao Meichen wrote in a report: "Alibaba's e-commerce platform has accumulated a huge customer group, and claims that it is able to reach and influence about 60 million car owners. The massive customer base has laid a solid foundation for Alibaba's development in the car business."

      Deloitte's China Auto Consulting Practice managing partner Marco Hecker said, "Internet companies have a whole new way of reaching customers and tracking users, which increases the interactions between customers and brands and finally helps customers make purchasing decisions.

      "China's auto industry will need to become increasingly buyer-oriented. However, 90 percent of carmakers don't understand what customers really want. The mass of customer data provides insights on where, what, when and how, which provides invaluable insights for business strategy and decision-making."

      Hecker said big data is an underutilized weapon in China's auto industry. Within big data, he said, are the answers to what models, accessories or services particular customer segments are interested in.

      Wang Yulei, president of Alibaba's Tmall, said e-commerce would take over sales functions from showrooms in the next two to three years. An online-to-offline model would help manufacturers close deals, with customers going to showrooms to collect their vehicles and access related services.

      The country's auto sector has utilized a manufacturer-wholesaler-retailer distribution model for decades. A dealership's 4S showroom functions sales, service, spare parts and surveys, with manufacturers accessing information through the survey system.

      Frequently, a "completely satisfied" comment on just sold products and completed services might be achieved by giving gifts, coupons or discounts to customers. In cases of customers not being satisfied, the manufacturers' after-sales service departments forward unhappy customers to the related dealer and ask the manager to solve the problem.

      Hu Bo, chief marketing officer for Greater China and ASEAN sales and marketing, Volkswagen Group China, said: "Earlier, manufacturers and dealers obtained some fragmentary information about customers through disorganized approaches. Thus, they failed to bring customers a seamless experience, which may end with losing customers to other brands.

      "But carmakers will not dump their dealers. However, the dealers are facing significant changes in their roles. In the future, they will play a greater role in after sales services, and will gain more from after sales and value-added services."

      He said, "The e-commerce platform and dealer channels need to mix together. An online-to-offline platform could be established for seamless convergence."

      Alibaba Group and SAIC Motor Corp announced in March they would invest 1 billion yuan ($163.9 million) in a fund to develop Internet-connected vehicles, and a 50-50 joint venture will be set up based on the fund.

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 亚洲精品在线免费观看| 亚洲一久久久久久久久| selaoban在线视频免费精品| 免费看香港一级毛片| 亚洲色欲色欲www在线播放 | 亚洲日韩中文字幕一区| 成人女人A级毛片免费软件| 亚洲午夜国产精品| 最近最新MV在线观看免费高清| 亚洲图片校园春色| 国产精品久久久久免费a∨| 激情亚洲一区国产精品| 性做久久久久久免费观看| 亚洲色精品VR一区区三区| 日韩免费高清一级毛片在线| 色屁屁www影院免费观看视频| 亚洲国产电影av在线网址| 中文字幕在线成人免费看| 无码专区—VA亚洲V天堂| 9277手机在线视频观看免费| 亚洲国产精品一区二区久| 毛片基地免费视频a| 国产亚洲成在线播放va| 国产亚洲av人片在线观看| 久久免费观看国产精品| 亚洲不卡1卡2卡三卡2021麻豆| 成人免费视频一区| 免费VA在线观看无码| 久久精品国产亚洲夜色AV网站 | 毛片A级毛片免费播放| 曰批全过程免费视频观看免费软件| 久久影院亚洲一区| 久久久久久曰本AV免费免费| 亚洲精品蜜夜内射| 亚洲色无码一区二区三区| 国产免费AV片在线播放唯爱网| 羞羞视频网站免费入口| 亚洲第一福利视频| 国产人妖ts在线观看免费视频| 免费无码又爽又刺激网站直播| 国产成人亚洲综合网站不卡|