1. LINE

      Text:AAAPrint
      Economy

      Can U.S. SMEs afford to log on to Alibaba?(3)

      1
      2015-07-01 08:51China Daily Editor: Si Huan
      A board shows how much was spent on Tmall on Single's Day, Nov 11, a major online shopping day in China. (Provided to China Daily)

      A board shows how much was spent on Tmall on Single's Day, Nov 11, a major online shopping day in China. (Provided to China Daily)

      Carl Miller, managing director of San Francisco-based Global Retail Insights Network, a nonprofit organization that helps retailers go global, said Chinese consumers' expectations differ from their American counterparts. Customer service is a big part of the online shopping experience, something U.S. retailers may have difficulty adapting to.

      "Most Chinese consumers are going to be utilizing chat-text chat or talking to a customer representative-to talk about the product, to verify the authenticity," he said. "They'll sometimes want to barter, and one of my main concerns when I heard (about Ma's speech) is: How are all of these smaller companies going to actually have the time and energy to provide, or even outsource, customer service that's going to adequately represent their product?"

      A case in point is Xue Chanchan, a public relations worker in Beijing, who said Taobao is her No 1 choice for shopping online because of the after-sales services. "I can see the store and talk to the owner. On other platforms, I can only call customer service instead of the store itself. This way, I feel more assured."

      Zia Daniell Wigder, vice-president and research director at Forrester Research, is optimistic about small U.S. retailers on Alibaba, especially those who would be dealing with international customers, shipping, customs, and local currencies for the first time. She said the Chinese company can help streamline these processes because of its market dominance and vast infrastructure network.

      "There certainly are differences (between U.S. and China e-commerce), but a lot of them are surmountable issues," she said. "Cross-border online shopping is growing incredibly quickly. It's not just between the U.S. and China, but between a large number of different countries. Alibaba's opportunities in Brazil and Russia, and other places like that, have grown substantially, so they're looking to penetrate what is the other extremely large e-commerce market in the world, which is the U.S.."

      Michael Tudor, CEO of Ripen eCommerce, a consulting company, told Forbes last year that Alibaba's Tmall and Taobao, along with Alipay, its third-party online payment platform similar to PayPal, can help small businesses in the U.S. "who don't have the resources to meet the challenges of the Chinese market".

      For a small U.S. retailer to be successful in China's e-commerce marketplace, Kosha Gada, principal at AT Kearney's media, consumer and retail practice, said they will need understand the market demand, build a brand, and have a firm grasp on logistics and operations.

      "It's a different market from the U.S., and companies will need to accurately assess the competitive landscape," she said, warning that electronic payment is not as developed in China as in the U.S., raising the risk of fraud, while shipping can be a hassle due to undeveloped infrastructure outside of major cities.

      Teng at the Cheung Kong Graduate School of Business offered one more piece of advice for U.S. companies: Watch what Chinese tourists buy in bulk abroad. "Chinese are seeing the world," he added. "They know what the good products are, they aren't easily swayed by novelties."

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 国产一区二区三区免费视频| 久久A级毛片免费观看| 成人毛片视频免费网站观看| 亚洲福利一区二区精品秒拍| 亚洲一区二区精品视频| 亚洲精品无码AV人在线播放| 亚洲免费人成视频观看| 成人久久久观看免费毛片| 久久成人无码国产免费播放| 亚洲人成网77777亚洲色| 亚洲一区二区三区高清不卡 | 午夜亚洲www湿好大| 中文字幕永久免费| 亚洲VA中文字幕无码一二三区| 亚洲真人无码永久在线观看| 一级免费黄色大片| 国产亚洲AV手机在线观看| 日韩精品免费视频| 亚洲综合色一区二区三区小说| 成年网站免费视频A在线双飞| 最新亚洲成av人免费看| 好久久免费视频高清| 亚洲精品NV久久久久久久久久| 亚洲免费视频观看| 午夜免费福利网站| 亚洲精品亚洲人成在线观看麻豆 | 亚洲国产精品日韩av不卡在线| 国产美女无遮挡免费网站| 国产精品永久免费视频| 91大神亚洲影视在线| 国产色爽免费无码视频| 亚洲国产精品尤物yw在线| 色婷婷六月亚洲综合香蕉| 毛片视频免费观看| 亚洲91精品麻豆国产系列在线| 永久免费无码网站在线观看| 韩国免费A级毛片久久| 亚洲国产情侣一区二区三区| 又粗又硬又黄又爽的免费视频| 在线观看片免费人成视频无码| 亚洲中文字幕无码一去台湾|