1. LINE

      Text:AAAPrint
      Economy

      Chinese brands' value on the rise: WPP

      1
      2016-04-04 17:30Xinhua Editor: Feng Shuang
      Internet giant Tencent remained China's most valuable brand, according to the ranking by British advertising giant WPP and its market research unit Millward Brown.(Xinhuanet file photo)

      Internet giant Tencent remained China's most valuable brand, according to the ranking by British advertising giant WPP and its market research unit Millward Brown.(Xinhuanet file photo)

      The value of China's top 100 brands rose by 13 percent in 2015 to 525.6 billion U.S. dollars, new research found.

      Internet giant Tencent remained China's most valuable brand, according to the ranking by British advertising giant WPP and its market research unit Millward Brown. Their annual BrandZ report showed Tencent's value grew by nearly a quarter year on year to 82.1 billion U.S. dollars, equivalent to Norway's annual GDP.

      Tencent was followed by China Mobile and Alibaba. Telecoms brand Huawei and online retailer JD.com were the highest newcomers.

      Huawei has a strong worldwide presence, and its smartphone business has been a powerful growth engine. JD.com, a challenger to Alibaba, has benefited from the expansion of its mobile offering, the extension of its e-commerce platform and partnerships with international brands.

      For the first time, brands owned by private companies contributed more than half (51 percent) of the value of the top 100, evidence of China's continuing transition to a market economy.

      The report said brands had taken advantage of the government encouraging innovation and development of new technology, and also of the growing wealth of Chinese consumers.

      The figures demonstrate how resilient strong brands are in times of economic turbulence -- China's GDP growth was 6.9 percent in 2015, down from 7.3 percent the previous year.

      Chinese brands are now as competitive as multinationals, according to the report. They score more highly on two of the key factors that create competitive advantage -- building brand awareness, and connecting with consumers on both a functional and emotional level -- but lag behind on differentiation.

      The increasing power of home-grown brands may help stem the current outflow of capital from China that is concerning economists, it added.

        

      Related news

      MorePhoto

      Most popular in 24h

      MoreTop news

      MoreVideo

      News
      Politics
      Business
      Society
      Culture
      Military
      Sci-tech
      Entertainment
      Sports
      Odd
      Features
      Biz
      Economy
      Travel
      Travel News
      Travel Types
      Events
      Food
      Hotel
      Bar & Club
      Architecture
      Gallery
      Photo
      CNS Photo
      Video
      Video
      Learning Chinese
      Learn About China
      Social Chinese
      Business Chinese
      Buzz Words
      Bilingual
      Resources
      ECNS Wire
      Special Coverage
      Infographics
      Voices
      LINE
      Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
      Copyright ©1999-2018 Chinanews.com. All rights reserved.
      Reproduction in whole or in part without permission is prohibited.
      主站蜘蛛池模板: 国产午夜亚洲精品午夜鲁丝片| 亚洲网站免费观看| 亚洲国产无线乱码在线观看| 日日狠狠久久偷偷色综合免费 | 亚洲爆乳少妇无码激情| 美女视频黄a视频全免费| 亚洲中文字幕在线无码一区二区| 亚洲AV午夜成人片| 亚洲免费在线视频播放| 久久九九免费高清视频| 国产啪亚洲国产精品无码| 国产乱妇高清无乱码免费| 亚洲香蕉网久久综合影视| 国产婷婷成人久久Av免费高清 | 最新欧洲大片免费在线 | 免费观看无遮挡www的视频| 亚洲精品白色在线发布| 国产精品美女久久久免费| 成人性生交视频免费观看| 亚洲av无码专区在线电影 | 全黄a免费一级毛片人人爱| 亚洲精品国产免费| 国产又黄又爽又猛免费app| 亚洲精华国产精华精华液| 亚洲av无码成人精品区在线播放 | 欧美日韩亚洲精品| 亚洲综合精品香蕉久久网| 性色午夜视频免费男人的天堂| 亚洲中久无码永久在线观看同| 精品在线免费观看| 亚洲一级片在线观看| 免费一级肉体全黄毛片| 野花香在线视频免费观看大全 | 亚洲香蕉免费有线视频| 麻豆国产入口在线观看免费 | 亚洲一级毛片免费在线观看| 狼友av永久网站免费观看| 三级黄色在线免费观看| 亚洲乱码国产一区网址| 午夜精品一区二区三区免费视频| 最新亚洲春色Av无码专区|