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      Text:AAAPrint
      ECNS Wire

      Luxury mooncakes make comeback

      1
      2015-08-25 14:41Ecns.cn Editor: Mo Hong'e

      北京:“月餅大戰”悄然開幕 豪華月餅再現身

      在中央厲行八項規定以及節儉節約的精神下,近年來,國內月餅市場逐漸降溫,部分月餅卸下“天價”外衣重新回歸“親民”路線,但是北青報記者通過走訪今年的月餅市場發現,高價月餅市場再現回頭之勢,不少星級酒店通過推出“至尊禮籃”的方式——將月餅與鮑魚、紅酒、茶葉等高檔商品捆綁銷售,價格也飆升至千元以上。

      (ECNS) -- Luxury mooncakes have resurfaced this year despite an anti-extravagance campaign that has cooled the market in recent years, the Beijing Youth Daily reports.

      Hotels are promoting mooncake gift packages, with prices ranging from 200 yuan ($31.18) to 2,000 yuan, for the upcoming Mid-Autumn Festival, which falls on Sept. 27 this year.

      Mooncakes only take up a small portion of the value of these gift packages, though. An 899-yuan gift basket offered by Hilton Beijing Wangfujing includes a 198-yuan mooncake package while the remaining 701 yuan goes on a box of chocolates, exotic snacks and a bottle of French wine.

      At China World Summit Wing, buyers of a 1,588-yuan and 1,888-yuan basket have a total of 13 options to choose from, including wines, olive oils, abalone, iPhone cases and Moutai liquor, that have price tags ranging from 88 yuan to 1,000 yuan. 

      The report also said that packaging fees account for roughly half of the value of mooncake gift packages on sale at major bakery chains in Beijing, while a variety of mooncakes are only offered in package forms.

      Zhao Yuqi, a Beijing disciplinary official, is calling on related departments to improve reporting systems, tighten supervision and enforcement of discipline and step up crackdowns on the squandering of public funds on luxury mooncakes, according to the paper.

        

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