1. Text: | Print | Share

      Zhang Jindong: low-profile, ambitious retail king

      2011-08-17 15:19    Ecns.cn     Web Editor: Su Jie
      According to Zhang, in 10 years Suning will become a multinational chain in Southeast Asia, Europe and the Americas with a combined business model similar to Wal-Mart and Amazon.

      According to Zhang, in 10 years Suning will become a multinational chain in Southeast Asia, Europe and the Americas with a combined business model similar to Wal-Mart and Amazon.

      (Ecns.cn)--Playful yet serious, gentle yet ambitious, Zhang Jindong is the founder and current president of Suning, one of China's largest electronic appliance retailers, who recently announced an aggressive 10-year plan in a bid to expand his business empire.

      Under a new plan published on June 19, by 2020 Suning will increase its stores to 3,500, contributing sales of 680 billion yuan ($106 billion).

      In front of his guests, the smiling Huang is known for speaking in a playfully serious way, and often credits his staff for Suning's success. However, behind closed doors, the ostensibly down-to-earth retail king can turn into a tough boss.

      "To outsiders, Zhang Jindong is a friendly, laid-back person with a sense of humor. To the Suning employees, Zhang is very prudent and cautious," revealed Ling Guosheng, vice president of Suning.

      Rumor has it that Zhang is a "scary" leader, with whom employees dare not share an elevator.

      Even some "post-70s" generation senior managers disclosed that they are sometimes nervous and even tremble with fear in Zhang's presence.

      Zhang has ample reason to be authoritative. A talented businessman, he founded Suning in 1990 out of a small store selling air conditioners in Nanjing, Jiangsu Province, and has grown it into the nation's largest retailer, with over 156 billion yuan ($24 billion) in sales and 72.8 billion yuan ($11 billion) in brand value.

      It is Zhang's perseverance that has secured the rapid growth of Suning in the cutthroat commercial war with its counterparts.

      "Competition in the home appliance market is fierce. For over 15 years, most of our rivals have quit," said Zhang at the company's 15th anniversary. "We should thank those rivals, because they have given Suning more chances to develop by giving up their own businesses."

      Gome, Suning's biggest rival, became mired in crisis at the end of 2008, followed not long after the arrest of its founder Huang Guangyu on suspicion of insider trading. That allowed Suning to finally overtake Gome in 2009 after years in the shadows.

      "It would be a lie to say Suning has not been given an opportunity by the Gome crisis," said Ling Guosheng.

      "China has a huge market, but somehow Suning and Gome are always compared to each other. Gome's business and reputation undoubtedly were influenced by Huang's departure," he added.

      Back in December 1990, Zhang started realizing his ambition by resigning from Haowei Group, a clothing factory, to set up Suning.

      "I was indeed planning to grow a big company, but had never thought of expanding its businesses across China or to other countries," recalled Zhang.

      Some have said that Zhang has been focused on only one thing over the past two decades: enlarging his commercial empire. Besides focusing on home appliances, Suning has expanded its business to books, household items, and even virtual products like point cards for computer games.

      Zhang stressed that unlike Gome, which tends to enlarge its business through mergers and acquisitions, Suning prefers to increase its own chain stores.

      However, with Gome still recovering from "internal trauma," Zhang has started looking beyond the mainland, rushing to make inroads overseas via mergers. In 2009, Suning invested 57.3 million yuan ($9 million) to acquire 27.36% interest in Laox, a home electronics chain in Japan, later increasing its share to 65.3% by injecting 160 million yuan ($25 million) in 2009 and 721 million yuan ($113 million) in 2011.

      In December of the same year, Suning purchased Hong Kong-based Citicall Appliance with HK$190 million ($24 million).

      According to Zhang, in 10 years Suning will become a multinational chain in Southeast Asia, Europe and the Americas with a combined business model similar to Wal-Mart and Amazon.

      Zhang said that Suning is still exploring new business models and predicted that e-commerce in retail business will maintain rapid growth in the coming decade, making 300 billion yuan-turnover ($47 billion) from its e-commerce platform a realistic goal.

      On the Forbes Mainland China Rich List, Zhang was ranked No.5 with 33.61 billion yuan ($5 billion) in 2009, and No.4 with 38 billion yuan ($6 billion) in 2010.

      主站蜘蛛池模板: 久久久久久久久无码精品亚洲日韩| 亚洲熟妇丰满多毛XXXX| 日韩亚洲产在线观看| 日本高清免费不卡在线| 亚洲人成色4444在线观看| www亚洲一级视频com| fc2成年免费共享视频网站| 亚洲国产老鸭窝一区二区三区 | 最近中文字幕免费2019| 91亚洲性爱在线视频| 岛国大片免费在线观看| 一本久久A久久免费精品不卡| 亚洲av之男人的天堂网站| ww在线观视频免费观看| 亚洲欧美日韩综合俺去了| 亚洲综合久久成人69| 四虎永久在线精品免费观看地址| a级在线观看免费| 亚洲一区二区影视| 亚洲熟女乱综合一区二区| 亚洲视频在线免费看| 黄色一级毛片免费| 久久久无码精品亚洲日韩按摩| 成年女人喷潮毛片免费播放| 久久久久久噜噜精品免费直播 | 国产精品偷伦视频免费观看了| 日韩成人精品日本亚洲| 在线亚洲高清揄拍自拍一品区| 四虎影视大全免费入口| 国产在线观看片a免费观看| 免费无码专区毛片高潮喷水| 亚洲精品视频免费看| 亚洲一区二区在线免费观看| 久久久久亚洲精品成人网小说| 四虎影视在线永久免费观看| 国产精品视_精品国产免费| 最近的中文字幕大全免费8| 最近最好最新2019中文字幕免费| 午夜精品免费在线观看| 欧洲精品码一区二区三区免费看| 美女被免费视频网站|